Tahoe Advertising

There are more than a million Google users a month searching Tahoe-related keywords such as:

Tahoe Events, Tahoe Activities, Tahoe Tours, Tahoe Ski Rentals, Tahoe Bike Rentals, Tahoe Boat Rentals, Tahoe Kayak Rentals, Tahoe Paddleboard Rentals, Tahoe Hotels, Tahoe Ski Resorts, Tahoe Campgrounds, Tahoe Restaurants, Tahoe Coffee, Tahoe Construction, Tahoe Tree Services... to name a few.

And with Google Display Ads, you're able to directly target those users on sites like YouTube. As far as audience targeting goes, it doesn't get much better than that.

It's also important to realize that, unlike newspaper, magazine, flyer, pamphlet, or billboard advertising, with Google Ads, you're able to accurately target potential customers long before they get to Tahoe.

Furthermore, If you don't have a website or if your website sucks, simply direct your traffic to your Google Business Profile. That way, when people click your ad, they'll immediately see your location and reviews. As far as conversion rate goes, if you're in the desired geo-location and have decent reviews, it doesn't get much better than that.

You really don't need a fancy website or an over-the-top marketing campaign to crush it in Tahoe. With Google, it's easy to drive new customers and reviews.

Google Ads vs Meta Ads

Targeting: It’s like comparing a rifle to a shotgun. Google’s ad targeting is much more accurate, allowing advertisers to specifically target users who’ve Google or YouTube searched certain keywords. Whereas Facebook and Instagram's ad targeting is fairly broad, loosely based on users social media and web engagement.

Reach: Google's the biggest. Google’s Ad Network already reaches 90% of web users — spanning across millions of apps, blogs, and sites. And with YouTube's growth, Google's ad network is still growing. Meanwhile, Meta's ad network reaches 70% of web users and is currently shrinking.

Return on Ad Spend (ROAS): Because Google Ads offers superior targeting and reach, Google often delivers the best returns on ad spend.

Tahoe Ad Management