Tree Service Advertising

There are up to 150,000 Google users a month searching 'tree service.' And with Google Display Ads, you're able to directly target those users on sites like YouTube. As far as audience targeting goes, it doesn't get much better than that.

Furthermore, If you don't have a website (or if your site needs work), simply direct your traffic to your Google Business Profile. That way, when people click your ad, they'll immediately see your location and reviews. As far as conversion rate goes, if you're nearby and have decent reviews, it doesn't get much better than that.

You really don't need a fancy website or an over-the-top marketing campaign to crush it. With Google, it's easy to drive new customers and reviews.

Google Ads vs Meta Ads

Targeting: It’s like comparing a rifle to a shotgun. Google’s ad targeting is much more accurate, allowing advertisers to specifically target users who’ve Google or YouTube searched certain keywords. Whereas Facebook and Instagram's ad targeting is fairly broad, loosely based on users social media and web engagement.

Reach: Google's the biggest. Google’s Ad Network already reaches 90% of web users — spanning across millions of apps, blogs, and sites. And with YouTube's growth, Google's ad network is still growing. Meanwhile, Meta's ad network reaches 70% of web users and is currently shrinking.

Return on Ad Spend (ROAS): Because Google Ads offers superior targeting and reach, Google often delivers the best returns on ad spend.

Google Ad Tips for Tree Services

  1. Optimize Your Custom Audience Targeting: With Google Display Ads, you're able to specifically target Google or YouTube users who've recently searched for tree services.
  2. Optimize Your Placement Targeting: With Google Display Ads, you're able to specifically place your ads on tree service related websites and YouTube channels.
  3. Optimize Your Ads for Mobile: With Google Display Ads, your ads will most likely be served on mobile — So keep them small and simple.
  4. Optimize Your Ad Frequency: Set your ad frequency high. Serve your audience ads at least 10-30 times.
  5. Optimize Your Ad Spend: Don't be afraid to spend more on advertising.

Tree Service Ad Management